Provider says move demonstrates 'concerted bid' to grow market

AXA UK today completed the acquisition of specialist online health insurance provider Health-on-Line.

AXA said the acquisition demonstrated “a concerted bid” to grow the private medical insurance market by attracting new market entrants.

AXA PPP healthcare has been Bournemouth-based Health-on-Line’s underwriter and claims handler since 2005. AXA PPP chief executive Keith Gibbs said Health-on-Line is closely aligned with two “core areas” of the organisation’s strategy.

He said: “First, as an online business, it bolsters our multi-channel approach to customers, which is vital to sustaining and growing profitability in this arena. Secondly, it opens up a new and growing area of the private healthcare market for us.”