Provider launching microsite on EU gender directive and other 2012 reforms
Ageas Protect is launching a campaign to educate intermediaries on the legislative changes due to come into force at the end of this year.
Through email communication and a dedicated area on its website, the firm hopes to help IFAs understand the impact that changes such as the EU gender directive will have on their businesses.
The microsite will explain how the gender ruling will affect customers wishing to buy life or critical illness cover when it comes into force on December 21 2012, which is expected to significantly push up premiums for women.
Ageas Protect is also hoping to raise awareness of the removal of the I-E tax regime on January 1 2013 and the impact this could have on intermediaries’ business.
Andy Milburn, head of marketing at Ageas Protect, said IFAs need to be aware of the bigger picture and that he hopes these initiatives will help to keep them updated and informed over the coming months.
He said: “Gender neutral pricing definitely creates a number of major challenges, but it is not the only major regulatory change that will affect protection customers at the end of 2012.
“The I-E tax regime change could also have a major impact on any protection advice that intermediaries give to their customers. You can’t consider one thing in isolation; intermediaries and providers need to work together to consider and understand the impact of both initiatives.”